PRIVACY POLICY

Effective Date: December 31, 2019

Last Reviewed: November 13, 2023

Last Modified: November 13, 2023

Contact dataprivacy@redwingshoes.com for archived policies.

WE RESPECT YOUR PRIVACY.

Red Wing Shoe Company, Inc. and its subsidiaries ("Red Wing," "we," or "us") respect your privacy and are committed to protecting your information. This Privacy Policy describes how we collect, use, and disclose the information we obtain through the redwingsshoes.com website and any other website where this Privacy Policy is posted or linked (collectively, this "Website"), as well as other information we might collect or obtain relating to you. This Privacy Policy also describes your choices and legal rights in relation to such information.

California Notice at Collection: We collect the categories of Personal Information (as defined the California Consumer Privacy Act (CCPA)) listed in the table below.

Category of Personal Information Collected	Sold or Shared
Identifiers, including names, postal addresses, email addresses, online identifiers, IP addresses, and other similar identifiers.	Yes
Personal information categories listed in the California Customer Records statute, including names, physical characteristics or descriptions (such as shoe or shirt sizes), postal addresses, telephone numbers, and credit and debit card information. Some information included in this category may overlap with other categories.	No
Protected classification characteristics under California law, including age (over 40), sex/gender expression, and military or veteran status.	No
Commercial information, including items purchased, obtained, or considered and other purchasing or consuming histories or tendencies.	Yes
Internet or other electronic network activity information, including internet browsing history, search history, and interactions with this Website and advertisements.	Yes
Geolocation data, such as IP location.	Yes
Audio, electronic, visual, or similar information, such as phone call recordings (where permitted by law).	No
Inferences, meaning inferences drawn from any of the information in the above-listed categories of information to create consumer profiles reflecting preferences, behavior, etc.	No

As further described in the "Use of Personal Information" section below, we generally collect and use the above-listed categories of Personal Information to best serve you and conduct, support, and market our business.

As noted in the table above, we "sell" or "share" (as these terms are defined in the CCPA) certain categories of Personal Information, and you may exercise your right to opt out of such disclosures by completing and submitting the form available here.

We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in this Privacy Policy, including to satisfy legal or reporting requirements.

More information, including a description of your legal rights, can be found in the "California Privacy Rights" section below.

COLLECTION OF PERSONAL INFORMATION.

We collect and obtain information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("Personal Information"). Depending on how you interact with us and this Website, we may collect Personal Information from and about you as described below.

Personal Information collected directly from you: We may collect certain Personal Information directly from you. For example, when you buy shoes, apparel, or accessories from us, you may provide some of your Personal Information to us (e.g., your name, shoe or apparel sizes, your postal address, your email address, your phone number, and your payment information (such as your credit/debit card information and billing address)). We may also collect Personal Information directly from you when you fill out a form on this Website, sign up to receive marketing and promotional communications from us, post or disclose any information on this Website, provide us with feedback or submit a request to our customer service team, interact with our social media pages, or otherwise interact with us (either in-person or online).

Personal Information collected automatically: When you visit and interact with this Website, we may collect information regarding your browser and device, such as your browser type and version, IP address, the date(s) and time(s) of your visit(s) to this Website, the webpage that you visited immediately prior to visiting this Website, how you interact with this Website, and other information collected through cookies and other similar technologies (as described below). Collection of this information helps us to understand you better and, in some cases, provides us direction on what products may be of most interest to you. Additionally, we may collect information about your approximate location (derived from your device's IP address), which helps us offer certain features like locating your nearest Red Wing Shoes® store.

Personal Information received from third parties: We may receive Personal Information from other sources. Our third-party sources may include:

Our business partners, including companies that co-sponsor our promotions.
Our marketing/advertising and analytics partners, including online advertising networks and analytics providers.
Social media platforms (note that the information we receive from such platforms is dependent upon their policies and your settings on the platforms).
Other companies that provide personal information to supplement what we already know about you, including data aggregators.

Please note that we may combine Personal Information that we receive from various sources. For example, we may combine Personal Information that we collect from you offline with Personal Information we collect from you through this Website. Similarly, we may combine Personal Information that we receive from third parties with Personal Information we already have about you. We use, disclose, and protect combined Personal Information as described in this Privacy Policy.

We do not collect, and we ask that you not send us, sensitive information, such as social security numbers or information that reveals or relates to your racial or ethnic origin, religious beliefs, sexual orientation, or health.

COOKIES AND OTHER SIMILAR TECHNOLOGIES.

We and our service providers or partners may use cookies (i.e., small text files that are stored on your device when you visit a website) and other similar technologies, such as pixel tags or web beacons, to gather information when you visit and interact with this Website, read emails sent by us or on our behalf, or otherwise engage with our content (including our advertisements). Among other things, cookies and other similar technologies enable us and other parties to collect information about your browser and device, record information about your preferences and browsing habits, personalize your online experience, and measure the effectiveness of our marketing and advertising campaigns.

For example, we use Google Analytics to better understand how users interact with this Website. For information on Google Analytic' information handling practices and how you can control the use of information sent to Google, please visit www.google.com/policies/privacy/partners/. To disable Google Analytics, please download and install the Google Analytics Opt-out Browser Add-On, which is available here: https://tools.google.com/dlpage/gaoptout/.

Most browsers are set to automatically accept cookies. However, if you do not want information to be collected from your device by cookies, most browsers have a setting that allows you to decline the use of cookies. Please note that some features of this Website may not work properly if you decline the use of cookies. Additionally, because the choices you make with respect to cookies are browser and device specific, you must exercise your choices on each browser and device you use.

For more information about cookies, including how they work and how to manage them, please visit www.allaboutcookies.org.

USE OF PERSONAL INFORMATION.

We use the Personal Information we collect or otherwise obtain for the following purposes:

To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that Personal Information to respond to your inquiry. Similarly, if you provide your Personal Information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders, process returns, or inform you of any recall.
To provide, support, personalize, and develop this Website as well as our products and services.
To create, maintain, customize, and secure your account with us.
To provide you with support, including to investigate and address your concerns and monitor and improve our responses.
To communicate with you, including to send you important updates and messages about this Privacy Policy and/or other applicable terms and conditions.
To personalize your online experience and to deliver content and product and service offerings relevant to your interests, including promotional/marketing communications, targeted offers, and advertisements through this Website, third-party sites, and email or text message. Additional information regarding our Promotional Messaging Alert program can be found in our Terms of Use https://www.redwingshoes.com/legal/terms.html. Details on how to exercise your choices with respect to our marketing and promotional communications and interest-based advertising can be found in the "Your Choices and Legal Rights" section below.
To help monitor and maintain the safety, security, and integrity of this Website as well as our products and services, databases and other technology assets, and business.
To help detect, prevent, investigate, and protect you, our business, and others from fraud, unauthorized transactions, and other unlawful or unsafe activity.
For testing, research, analysis, and product development, including to develop and improve this Website and our products and services.
To comply with applicable laws and regulations and to respond to lawful requests and communications from law enforcement and other government officials.
To protect our rights, privacy, safety, property, and/or those of others.
To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction.
To fulfill any other purpose for which you provide your Personal Information or as explained to you at the point of information collection.

We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without notifying you.

Applicable law in certain jurisdictions requires us to set out the "legal basis" that we rely on to collect and use your Personal Information. Where applicable, the legal bases upon which we rely in order to collect and use your Personal Information are as follows:

Consent. We may collect, use, and disclose your Personal Information on the basis of the consent that you provide us at the point of information collection or disclosure. You have the right to revoke your consent at any time.
Contractual Necessity. We may collect and use certain Personal Information where it is either necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. This may include Personal Information used to provide you with our products and related services and related transaction information.
Compliance with a legal obligation. We are subject to various legal requirements in the jurisdictions in which we operate, and we may use, disclose, and retain your Personal Information if necessary for us to comply with a legal obligation arising under an applicable law to which we are subject.
Legitimate interests. We may collect and use your Personal Information to the extent necessary to carry out our legitimate interests (or those of a third party), provided that such interests do not outweigh your interests or fundamental rights and freedoms. For example, we may collect and use your Personal Information in reliance on a legitimate interest in managing our relationship with you; conducting and managing our business; providing you with customer support; conducting market research; developing and enhancing this Website as well as our products and services; detecting and preventing fraud and other harmful activities; and monitoring and maintaining the security of our data, systems, and networks.

DISCLOSURES OF PERSONAL INFORMATION.

We may disclose your Personal Information for legitimate business purposes to the following categories of third parties:

Our service providers. We share your Personal Information with third parties that provide services to us or to whom we outsource certain services, such as website/system/data hosting, management, and support and data analysis services (subject to binding contractual obligations and restrictions on the use of the information for any purpose other than carrying out the services that they are performing for us).
Our business partners. We may share your Personal Information with third parties that we partner with to provide services or other offerings to you.
Our research partners. We disclose your Personal Information to our research partners, including those that administer surveys or conduct research projects in partnership with us or on our behalf.
Our analytics partners. We disclose your Personal Information to our partners that assist us in performing analytics and help us measure the effectiveness of this Website's content and our marketing and advertising efforts.
Our marketing and advertising partners. We disclose your Personal Information to third parties for marketing and advertising purposes, including social media platforms, third-party advertising networks, and other parties that assist us in serving and optimizing our advertisements.
Competent governmental, regulatory, and public authorities. We disclose your Personal Information to government and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.
Relevant third parties as part of a corporate transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers.
Other third parties. We will disclose your Personal Information to other third parties at your direction or with your consent. Additionally, we will disclose your Personal Information as we believe necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.

We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.

Depending on your U.S. state residency, some of the disclosures described above constitute "sales" of Personal Information under applicable law. Details on how to exercise your legal rights with respect to such "sales" can be found in the "Your Choices and Legal Rights" section below.

Please note that we may de-identify or aggregate Personal Information so that it will no longer be considered "Personal Information" and disclose such information to other parties for purposes consistent with those described in this Privacy Policy.

YOUR CHOICES AND LEGAL RIGHTS.

Your choices. We provide you with the ability to make certain choices about how we use your Personal Information. Additional details are below.

Opt out of promotional/marketing communications. We may send you periodic promotional and marketing emails and/or text messages, and we will obtain your consent to do so, where required by law. If you no longer wish to receive such communications from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email or text message you receive from us. Instructions on how to opt out of our Promotional Messaging Alert program can also be found in our Terms of Use https://www.redwingshoes.com/legal/terms.html. Please note that even if you opt out of receiving communications from us about new styles and Red Wing news, we may still send you administrative and transactional messages from which you cannot opt out.

Exercise your interest-based advertising choices. As noted above, we (and our partners) engage in interest-based advertising to deliver online, relevant advertising to you. You may be able to opt out of receiving interest-based advertisements using the browser opt-out tools and consumer choice mechanisms provided by interest-based advertising self-regulatory groups by following the links below:

Network Advertising Alliance (NAI): https://optout.networkadvertising.org/?c=1
Digital Advertising Alliance (DAA): https://optout.aboutads.info/?c=2&lang=EN
European Interactive Digital Advertising Alliance (EDAA): https://youronlinechoices.eu/

You will need to opt out separately on all your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will have to opt out again. Even if you choose to opt out of receiving interest-based advertising, you may still receive advertising, but the advertisements may be less relevant.

Some of our partners may provide you with additional choices with respect to interest-based advertising. For example, certain social media platforms allow you to control your advertising preferences directly through their services. Please review the privacy policies of the third-party services you use for more information.

If you reside in the United States, depending on your state residency, our use and disclosure of information for interest-based advertising purposes constitutes the processing of Personal Information for "targeted advertising" under applicable law. Details on how to exercise your legal rights with respect to "targeted advertising" can be found below.

Your legal rights. Depending on your country (or U.S. state of residence), under applicable law, you may have certain rights in relation to your Personal Information, including the right to:

Request access to, or copies (and transmission) of, your Personal Information, together with details about our handling of such information.
Request that we update the Personal Information we hold about you or correct such information if it is inaccurate or incomplete.
Restrict the way in which we use your Personal Information (e.g., if we have no legal right to keep using it) or limit our use of your Personal Information (e.g., if your Personal Information is inaccurate or unlawfully held).
Object to our use of your Personal Information.
Withdraw the consent that you have given us to collect and use your Personal Information (where we collect and use your Personal Information on the basis of your consent).
Request that we delete the Personal Information we hold about you (subject to certain exceptions prescribed by law).
Lodge a complaint with the appropriate authority in your place of residence regarding our handling of your Personal Information.

Where applicable, you also have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

If you are interested in exercising one or more of the rights outlined above, you can contact us through any of the methods described in the "Contact Information" section below. Upon receipt of your request, we will endeavor to honor it based on the information that we collect and maintain.

In order to protect your privacy, we may require proof of your identity before we can act on your request. Where applicable, we will use the requested information for verification purposes only. We may decline certain requests if we cannot verify your identity and confirm that the Personal Information we maintain relates to you.

Residents of Colorado, Connecticut, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia.

If you reside in Colorado, Connecticut, Indiana, Iowa, Montana, Oregon, Tennesse, Texas, Utah, or Virginia, in addition to the rights described above, you may have the right to opt out of: (i) the "sale" of your Personal Information; (ii) the processing of your Personal Information for "targeted advertising" purposes; and (iii) certain forms of "profiling" (as these terms are defined in the applicable law).

If you are interested in exercising one or more of these opt-out rights, you can do so by contacting us using any of the methods described in the "Contact Information" section below. Upon receipt of your request, we will endeavor to honor it based on the information that we collect and maintain.

Where available, you may choose to enable an online tool that automatically communicates your opt-out preferences, such as the Global Privacy Control ("GPC"). When detected, we will process such signals as a request to opt out.

Additionally, if you reside in Colorado or Connecticut, you may authorize someone to submit an opt-out request on your behalf using the submission methods described above. Where appropriate, we will request information or documentation to verify your identity as well as the agent's authority to act on your behalf.

If you reside in Colorado, Connecticut, or Virginia, you also have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a decision, please contact us at 1-800-261-0326 or email dataprivacy@redwingshoes.com. If you are unsatisfied with the way that we have handled your appeal, you may have the right to complain to your state's Attorney General.

CALIFORNIA PRIVACY RIGHTS.

The California Consumer Privacy Act ("CCPA") provides California residents with certain rights with respect to their Personal Information. Pursuant to the CCPA, we are providing the following additional details regarding the categories of Personal Information that we collect, use, and disclose. This section also describes the rights available to you in relation to your Personal Information and how you may exercise them. Please note that this section does not apply to: (a) publicly available information lawfully made available by state or federal government records; or (b) de-identified or aggregated consumer information.

Personal Information Collection and Disclosures

The following chart details which categories of Personal Information we have collected from and about California residents in the past twelve (12) months, the source(s) of each category of information, the categories of third parties to whom we have disclosed each category of information for a business purpose, and the categories of third parties to whom we have "sold" or with whom we have "shared" each category of information (as such terms are defined in the CCPA) (where applicable). Please note that the first column in the chart lists by category the types of information described in the "Collection of Personal Information" section above, as required by the CCPA.

Category of Personal Information	Categories of Source(s)	Disclosures of Personal Information for a Business Purpose	Sale or Sharing of Personal Information
Identifiers, including names, postal addresses, email addresses, online identifiers, IP addresses, and other similar identifiers.	Directly from consumers Through automated means Third-party sources	We have disclosed this category of information for a business purpose in the past 12 months to the following categories of third parties: Our service providers Our business partners Our research partners Our analytics partners	We have sold or shared this category of information in the past 12 months to or with the following categories of third parties: Our analytics partners Our marketing and advertising partners (including social media platforms) Data aggregators
Personal information categories listed in the California Customer Records statute,including names, physical characteristics or descriptions (such as shoe or shirt sizes), postal addresses, telephone numbers, and credit and debit card information. Some information included in this category may overlap with other categories.	Directly from consumers	We have disclosed this category of information for a business purpose in the past 12 months to the following categories of third parties: Our service providers
Protected classification characteristics under California law, including age (over 40), sex/gender expression, and military or veteran status.	Directly from consumers	We have disclosed this category of information for a business purpose in the past 12 months to the following categories of third parties: Our service providers
Commercial information, including items purchased, obtained, or considered and other purchasing or consuming histories or tendencies.	Directly from consumers Through automated means Third-party sources	We have disclosed this category of information for a business purpose in the past 12 months to the following categories of third parties: Our service providers Our business partners Our analytics partners	We have sold or shared this category of information in the past 12 months to or with the following categories of third parties: Our analytics partners Our marketing and advertising partners (including social media platforms) Data aggregators
Internet or other electronic network activity information, including internet browsing history, search history, and interactions with this Website and advertisements.	Through automated means	We have disclosed this category of information for a business purpose in the past 12 months to the following categories of third parties: Our service providers Our business partners Our analytics partners	We have sold or shared this category of information in the past 12 months to or with the following categories of third parties: Our analytics partners Our marketing and advertising partners (including social media platforms) Data aggregators
Geolocation data, such as IP location.	Through automated means	We have disclosed this category of information for a business purpose in the past 12 months to the following categories of third parties: Our service providers Our business partners Our analytics partners	We have sold or shared this category of information in the past 12 months to or with the following categories of third parties: Our analytics partners Our marketing and advertising partners (including social media platforms) Data aggregators
Audio, electronic, visual, or similar information, such as phone call recordings (where permitted by law).	Through automated means	We have disclosed this category of information for a business purpose in the past 12 months to the following categories of third parties: Our service providers
Inferences, meaning inferences drawn from any of the information in the above-listed categories of information to create consumer profiles reflecting preferences, behavior, etc.	Through automated means Third-party sources	We have disclosed this category of information for a business purpose in the past 12 months to the following categories of third parties: Our service providers

Purposes for Collecting Personal Information

As described in more detail in the "Use of Personal Information" section above, we collect Personal Information to provide our products and services and manage this Website, process and fulfill orders, and as otherwise necessary to support or promote our business.

Disclosures of Personal Information

As detailed in the "Disclosures of Personal Information" section above, we disclose Personal Information to fulfill the purposes described. We will also disclose certain categories of Personal Information to competent governmental and public authorities and other third parties as necessary or appropriate, including when we have a legal or contractual obligation to disclose the information.

Sale and Sharing of Personal Information

As detailed in the chart above, we "sell" and "share" (as such terms are defined in the CCPA) certain categories of Personal Information to and with third parties and have "sold" and "shared" certain categories of Personal Information in the past twelve (12) months. Please refer to the chart above for additional details.

We do not knowingly "sell" or "share" the Personal Information of consumers under the age of 16, unless we receive affirmative authorization from either a consumer who is between 13 and 16 years of age or the parent or guardian of a consumer less than 13 years of age.

Privacy Rights and Requests

If you are a California resident, you have the following rights:

Right to know and access. You have the right to request that we disclose the following information to you with respect to the Personal Information we have collected over the past twelve (12) months:
- The categories of Personal Information we collected about you;
- The categories of sources for the Personal Information we collected about you;
- Our business or commercial purpose for collecting, selling, or sharing your Personal Information;
- The categories of third parties to whom we disclosed your Personal Information;
- The specific pieces of Personal Information we collected about you (also called a "data portability request"); and
- If we sold, shared, or disclosed your Personal Information for a business purpose, two separate lists disclosing:
  - sales and shares, identifying the Personal Information categories that each category of recipient received; and
  - disclosures for a business purpose, identifying the Personal Information categories that each category of recipient obtained.
Right to correct. You have the right to correct inaccurate Personal Information that we maintain about you, taking into account the nature of the Personal Information and the purposes of the processing.
Right to delete. You have the right to request that we delete the Personal Information we have collected about you, subject to certain exceptions.

To exercise the rights described above, you can either:

Calling us at 1-800-261-0326
Emailing us at dataprivacy@redwingshoes.com.
Submitting Request Form at Privacy Request Form

Only you, or someone legally authorized to act on your behalf, may submit a request related to your Personal Information. You may also submit a request on behalf of your minor child. Please note that we are not required to respond to your requests "to know" or access specific pieces of Personal Information more than twice in any 12-month period.

Your request must:

Provide sufficient information to allow us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative, which may include:
- For non-sensitive information with a low risk of harm: Matching at least two data points you provide with information we hold.
- For sensitive information with a high risk of harm: Matching at least three pieces of Personal Information you provide with Personal Information we hold.
- A signed declaration under penalty of perjury from you stating that you are the consumer whose Personal Information is the subject of the request
Describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to it.

An authorized agent may initiate a request on your behalf using the submission methods described above. An authorized agent will need to demonstrate that you have authorized them to act on your behalf, unless you have provided the agent with power of attorney in accordance with California probate law. We may also require you to verify your identity directly with us or directly confirm with us that you provided the agent with permission to submit the request on your behalf.

Please note that we may decline a request if we are unable to verify your identity (or an agent's authority to make the request) and confirm the Personal Information we maintain relates to you.

Making a verifiable consumer request does not require you to create an account with us.

Our Response and Its Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, up to forty-five (45) additional days (or ninety (90) days total), we will inform you of the reason and extension period in writing.

We will deliver our written response by mail or electronically, at your option.

The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We will not discriminate against you for exercising your rights under the CCPA. Specifically, unless permitted by law, we will not:

Deny you goods or services;
Charge you different prices or rates for goods or services, including through granting discounts or other benefits or imposing penalties;
Provide you a different level or quality of goods or services; or
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising Your Sale and Sharing Opt-Out Right

As detailed in the chart above, we "sell" and "share" certain categories of Personal Information to and with third parties. If you are 16 years of age or older, in addition to the rights described above, you have the right to direct us to not "sell" or "share" your Personal Information at any time. Consumers who opt in to Personal Information "sales" may opt out of future "sales" at any time.

You have the right to opt-out of the use of non-functional cookies. To change your consent settings, click the Cookie Preferences Link below.

Cookie Preferences

Submitting an opt-out request does not require you to create an account with us.

SECURITY AND RETENTION OF PERSONAL INFORMATION.

We work hard to protect the Personal Information under our control from unauthorized access, alteration, disclosure, or destruction.

Unfortunately, however, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of Personal Information transmitted to this Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on this Website.

We retain your Personal Information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or allowed under law.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure of the Personal Information; the purposes for which we use the Personal Information; whether we can achieve the purposes through other means; and the applicable legal requirements.

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

CROSS-BORDER TRANSFERS OF PERSONAL INFORMATION.

Our use and handling of your Personal Information may result in the transfer of such information to other countries or regions, including those with data protection and privacy laws that differ from those in your country of residence. By using this Website and providing us with your Personal Information, you are acknowledging that your Personal Information may be transferred to countries outside of your country of residence, including to the United States. Where applicable, we will ensure that appropriate safeguards are in place to protect your Personal Information.

If you are located in the European Economic Area, Switzerland, or the United Kingdom, please note that we may need to transfer your Personal Information to countries that have not been recognized as providing an adequate level of data protection. We generally use EU Standard Contractual Clauses (or other government-approved contracts) or other lawful data transfer mechanisms that provide appropriate safeguards for Personal Information that is transferred to countries that have not been recognized as providing an adequate level of protection. To learn more about the cross-border transfer of your Personal Information or the transfer mechanism we use to lawfully carry out such transfers, you can contact us as set forth in the "Contact Information" section below.

THIRD-PARTY WEBSITE LINKS.

This Website may contain links to third-party websites, plug-ins, applications, or other online services. This Privacy Policy does not address, and we are not responsible for, the information handling or privacy practices of any third parties, including those that operate services to which this Website links. The inclusion of a link on this Website does not imply that we endorse the practices of the linked service. We encourage you to read the privacy policies of every service with which you interact.

CHILDREN'S PRIVACY.

This Website is not designed for or intentionally targeted at children under the age of 13, and we do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have received Personal Information from an individual under the age of 13, we will take reasonable steps to delete such information from our records. If you are a parent or legal guardian of a child under the age of 13 and believe that we might have Personal Information relating to your child, please contact us at dataprivacy@redwingshoes.com or 1-800-261-0326.

CHANGES TO THIS PRIVACY POLICY.

We may change this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and disclosure of Personal Information and/or changes in applicable law.

The "Last Modified" date at the top of this page indicates when this Privacy Policy was last revised. If we make changes, we will revise the date at the top of this page and offer access to archived versions of this policy for your review. In the case of material changes, we will provide you with additional notice and seek your consent (in accordance with applicable law).

Unless otherwise stated, the current version of this Privacy Policy applies to all Personal Information under our control. We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices.

CONTACT INFORMATION.

If you have any questions or comments about this Privacy Policy, Red Wing Shoe Company, Inc.'s information handling practices, or your choices and legal rights, or if you wish to exercise your legal rights, please do not hesitate to contact us at:

Phone:: 1-800-261-0326
Website:: https://redwingshoes.com/customer-service
Email:: dataprivacy@redwingshoes.com
Postal Address:: Red Wing Shoe Company, Inc.
Attn: DATA PRIVACY DEPARTMENT
314 Main Street, Red Wing, MN 55066