Since the 1950s Red Wing Stores have served as the premier destination for skilled trades people seeking purpose-built footwear with the fit and features needed on the job.

Owning a Red Wing Store represents a unique investment opportunity with a 115-year-old company.
Get started below by filling out the form and requesting our Dealer Investment Kit today.

 
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Seven Steps to Becoming a Dealer

We employ a multi-step process to effectively move a
potential investor to store ownership. The steps are:

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Initial discussions and Dealer Investor Kit fulfillment.

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Credit application submitted for review. Field team interviews
after credit approval. Prospect validations begin.

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We provide Dealer Agreement requirements, business plan
and market analysis templates.

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Internal review of business plan submission, field team
endorsement, credit application, and committee approval.

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Location search, leasing and financing secured,
signing of Dealer Agreement.

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Visit corporate offices for training,
and celebration of the new store.

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Store development, sales and operations teams,
customer service, and field education teams begin their roles.


 
 
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Get started today:

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