RED WING HERITAGE’S LATEST STUDENT-LED CAPSULE COLLECTION HONORS THE ARTS AND LOCAL COMMUNITY

As a team of creators and collaborators, Juxtaposition Arts and Red Wing Heritage have partnered to design a limited capsule collection. Set to be released on January 18, 2023, the student-led collection celebrates the importance of arts and community.

MINNESOTA ORIGINALS, CONNECTED BY CRAFT.

Both local legacies shaped by community, Red Wing Heritage and Juxtaposition Arts have come together to champion craft and creators by developing a one-of-a-kind collection together.

Previously allied for the Juxtaposition Arts groundbreaking, this new collaboration invited JXTA apprentices to engage in every step of product development and marketing, transferring their knowledge into their own boot and hoodie design, and providing input into the marketing launch campaign.

THE CAPSULE COLLECTION

JXTA apprentices, in partnership with Red Wing Heritage, designed a limited, capsule collection comprised of customized Red Wing Heritage Classic Mocs and premium weight, screen-printed hoodies.

Apprentices first met in Red Wing Shoes headquarters where they learned from the Product Design & Development team. Together, the group reviewed the process of bringing new styles to market and the many steps and materials it takes to create a pair of Red Wing Heritage boots.

With thoughtful considerations to the style of their peers and artists that came before them, apprentices drew inspiration from their community to inspire the customizations to the Classic Moc boot. These design elements then came to life in the art that is screen-printed across the collaboration hoodie.

THE CAMPAIGN: ART, NOT ADS

With guidance from JXTA Alum and Red Wing Shoes Creative Director, Aaron Seymour-Anderson, each apprentice constructed and pitched a creative advertising concept. It was clear that art, not ads, needed to be the hero in bringing the collaboration to life. Available for viewing until February 12, 2023, seven billboards in Minneapolis will feature the artwork of JXTA apprentices, alumni, and friends of the brand, honoring JXTA’s mission in creating a community for the arts.

Red Wing Shoes, CommunityAlyssa Riegelmancampaign